WhatsApp is one of the most commonly used social media platforms. The WhatsApp Business Platform allows small, medium as well as large businesses to communicate with their customers for delivering information and to sell products. By using the Application Programming Interface (API), businesses can reach thousands of agents and bots to connect with customers programmatically and manually.
WhatsApp Business API can help a business in:
- Answering customer inquiries that can be from nay connected channel
- Interconnect multiple live agents and bots for optimized customer management
- Organize live agents into different groups depending on selected criteria
- Assigning conversations instantly to specialist
- Create a targeted opted-in customers list in seconds for broadcast messaging
- Deploy auto-replies that can be synced in the business hours of any specific channel
There has been tremendous growth in the world of business during the pandemic. With the growth of many small local businesses during this period, the WhatsApp Business API platform has been offering customers at the tip of a button. Out of 195 countries in the world, WhatsApp is available across 180 countries and is accessed in 20+ different languages. It can be used in both ioS and Android devices. WhatsApp for Business is simple yet very powerful.
6 important things to keep in mind with WhatsApp Business API for business are as follows:
- Productive engagement with customers:
- WhatsApp for Business provides around the clock service to customers which makes service delivery easy
- Instant response to customers can strengthen a strong communication network
- WhatsApp Business API brands can reach out to customers across the globe, thus making communication smoothly without barriers.
- Flexibility:
- It provides a comfortable and secure space that has easily replaced traditional calls, texts, and emails
- Various innovative and advanced communication technologies make it more customer-friendly. Options like Call-in-Action and video-audio-documents attachments make conversations draw customer attention.
- Market research:
- WhatsApp Business API allows businesses to understand and analyze customers’ behavior. Time of message delivery, reading the message, and response time are analyzed for effective service.
- Multiple channel communication:
- WhatsApp Business account allows businesses to communicate with customers securely within a single platform. It removes the risk of falsified messages as different channels are used.
- The multilingual feature helps connect brands and customers without a language gap and easier exchange
- Time-saving and economical:
- It costs zero setting up fee and can be easily set at any given time. The pricings are transparent as well
- WhatsApp for Business API allows people to expand their business and also be produced without using any sophisticated device or software. It can be downloaded easily on any device, be it a laptop, a mobile phone, or a desktop.
- Security:
- It provides a secure payment gateway for any business. As the online transaction is becoming popular and easy, the end-to-end encryption feature for business provides both, the business and customer with a secure payment platform.
A business can integrate phone number masking with WhatsApp Business API which would ensure the privacy of customers’ phone numbers and personal information. The number masking service is an advanced data protection measure that is used to confirm the privacy of the agent and the caller’s details. Phone number masking facilitates an effortless connection of two on-call entities without disclosing any information.
Building trust and data security are the major aims of a business to get a phone number masking service. The number masking service also helps in recording and monitoring the calls to improve performance with real-time insights. A business can use an analytics dashboard to understand the customer’s needs and can be used as a tool for proper agent training. WhatsApp Business API with number masking service helps businesses to answer every customer query with the IVR’s multi-level menu to establish immediate interaction. Click to dial, along with auto-dialer are important features of phone number masking with WhatsApp Business API accounts.
Knowlarity is often chosen by businesses to get phone number masking service with WhatsApp Business API to help their business grow. It gives business branding at an affordable expense. Getting a phone number masking service is easy as it can be easily installed and instantly used.