Animation is a rising buzzword everywhere. The use of animation is on the rise among businesses and individuals. Animation is a part of business nowadays and companies utilize it for entertaining and educating the target audience. It adds tremendous beauty to the website or a video and brings life to it. Animation is not a new trend; people have grown up watching animated cartoons since their childhood. They have been watching animated Disney cartoons for all their life and love enjoying these cartoon creations.
Disney cartoons profoundly impact their minds and senses. They stick to the memories of viewers and become unforgettable for life. These cartoons create a sense of humor and trigger the emotions of viewers to make them laugh and set their mood.
Nowadays, 2d animations have a vast demand among vibrant video games, advertisements, television commercials, movies, and smartphone apps. In this blog, we will talk about the 2d video animation process. It is a two-dimensional animation design that specifies the length and width of space and allows characters to move within a particular area. Characters can move in upward, downward, forward, backward, left, and right directions.
Creating 2D animation is literally an art. It requires skills and expertise to brainstorm original characters, and use storyboarding to put these imaginative creatures into real-time action. The 2d animation saves time and production cost for designers to use multiple frames for drawing and composing a sketch in a few seconds. Many small and medium-sized companies hire a 2d video production company to create dynamic and actionable animation to grab immediate audience attention. The famous 2d animation software is Adobe Photoshop, after effects, and animate. They create amazing creatures and characters with visual effects and a background view.
Following is a step-by-step 2d video animation process for businesses in 2022:
Doing a Comprehensive Research
Research is the first and foremost step of thinking, brainstorming, and creating a 2d animation video right from scratch. It allows designers to sit together with a client and discuss their overall requirements. They must ask and enquire clients about their likes, dislikes, and what elements they want to add to their animation video. The research process takes ample time to gather all the essential and updated information about a video. It builds a friendly relationship with a client and motivates a business to meet or even exceed the desired expectation of customers. The research part involves gathering extensive information about the purpose, mission, and vision of a client. Businesses should focus on highlighting the key features and benefits of products to the audience. They must call an in-person meeting with a client or go for a skype communication to discuss things in a bit more detail for a better and clear understanding.
Brainstorming the Ideas
Ideas do not come to mind naturally. Businesses need to think actively and brainstorm deeply to use their mental abilities and come up with a unique concept for a 2d animation video. An idea must be original and should relate to the industry to which a client belongs. Businesses must produce a genuine script that has a novel concept and delivers a clear message to the audience. Customers must understand a message contained in a video and make an instant decision to buy a product. The script should be powerful and use a simple and conversational tone to interact with viewers and persuade them to watch a video and take an action. It must evoke the emotions of customers and create characters that set the mood of viewers.
Storyboarding the Visual Script
A paper script cannot visualize the true concept of a video until and unless it goes through storyboarding process. Storyboarding is a process that turns paper-based content and transforms it into a visual format. It gives a clear idea of a story and creates characters to show their appearance on the screen.
Storyboarding gives a dynamic visual picture of a video that gives it a new angle and perspective for visitors. It defines an accurate movement of characters and harmonizes their communication with a sequential flow of a video. The visitor becomes curious to know what will happen in the next scene and proceeds with a video to watch it till the end.
Character Styling
It is a necessary step to shape a style of characters and make them aesthetically appealing to the target audience. Character styling is a way of enhancing the physical appearance of characters with the help of colors, illustrations, texts, icons, objects, and backgrounds. It brings a visual appeal to the overall video with a color palette and typography. The primary objective of using character design is to improve the aesthetics of a video and display a better look and feel to the visitors.
Adding Music and Voiceover
Music is an essential component of a 2d animation video. It adds tremendous value to the video and increases its demand among the audience. People love listening to soft music that appeals to their ears and gives them a soothing effect on their senses. Music extends the stay of visitors on a website or a video. It develops an interest in them to increase their time on the website and boost the click-through rate to reduce the bounce rate and drive conversions.
A voiceover is an audible sound that catches attention and brings inspiration to visitors to watch a video. The quality of a voice-over artist inspires visitors and provides them with a wealth of entertainment and information for customers.
Publishing and Sharing
The last step of the 2d video animation process is publishing. Companies use various animation tools to design, develop, and publish a video. After a video is getting published online, they share it on multiple social media platforms to increase traffic and lead conversion.
Conclusion
Hence, in a nutshell, these mentioned above are easy and step-by-step ways to define the complete flow of a process of creating 2d video animation. It provides a comprehensive description to all the readers including designers and non-designers to have a sound grasp of a topic.