Account Suspension comes as a thunderbolt to the sellers. Most of the time, it is unexpected and forever. Every seller knows how stringent the selling norms and customer services are on Amazon, overruling which can drag sellers into an irreversibly bad condition. Here are the top reasons for the Amazon Account Suspension & ways to avoid it. If you are already facing a suspension problem, this write-up will come in handy for you.
What is Amazon Seller Account Suspension?
Amazon seller account suspension means that a seller is no longer allowed to sell on the marketplace or sell a particular product marked suspended. Sellers get an Amazon notification mentioning the reason and ASIN or product number first as a warning, and then a final statement is sent that declares the suspension.
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Understanding the Reason for Amazon Account Suspension
Identifying and understanding the reason behind suspension is the first thing to do before writing a letter. Amazon does not always state the reason for suspending your account. Hence, it’s upon the seller to figure out the cause because it is where most sellers fail.
Recognize if any of the following are reasons for your suspension:
Intellectual Property Complaints Against You
Businesses and brands with IP rights can claim against a seller who sells infringed items on Amazon. Amazon gives a warning to the seller so that the seller gets a chance to rectify the situation. Ignoring and not correcting the problem can lead to suspension when the seller receives more than a couple of intellectual property complaints about his practices.
Multiple Seller Accounts
Have you created multiple accounts to sell more items? Well, it is against the Amazon selling rules. The seller must only have one seller account. Amazon checks for IP addresses, bank information, email addresses, taxation details, and physical addresses to determine if an amazon seller has more than one account.
Selling Restricted Products
Amazon has strict policies for what to sell and what not to sell. If they find you selling restricted, unsafe, or illegal products, they will immediately suspend your account. Some products require special permission or license to sell on Amazon. If you don’t have it and still sell products, you may lose your selling rights.
Complaints from Buyers
Amazon functions on a customer-oriented business model and keeps customer satisfaction its priority. Hence, if customers repeatedly complain about your products, it is a severe issue. Once the customer reports a seller for selling counterfeit products, Amazon immediately suspends the seller.
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