Top 5 SEO Trends You Cannot Ignore in 2022

If you are a marketing expert then you must be aware that Search engine optimization is changing. As per the study, almost 25% of the website traffic comes through search engine optimization. 

From time to time we hear that SEO will die but if you look closely in these years it is rather growing. We can say SEO is here to stay for a long time. For every expert marketer, SEO is always at their fingertips because the core of SEO principles remains the same. It does not mean they are following the same old practice, the SEO trends are changing with time. To get the maximum through search engine optimization for the website you need to be aware of the latest SEO trends. 

Keyword Clustering

Keyword research is the foundation of search engine optimization. Gone are the days when you only focus on optimizing your landing page with a single keyword and this is an outdated technique. Google’s natural processing language has become more advanced. 

Keyword clusters are the group of keywords that have the same intent. Getting the right set of keywords requires industry-leading SEO tools, one such tool is Semrush. For keyword research, they have the biggest data. It shows the keyword’s search volume, intent, variation, related keywords, etc. Despite being a leader in the industry it offers a semrush free trial so that people can try it before spending on this tool.


Have you ever wondered why Google captures almost 90% of the search engine market share? The answer to this question is very simple: Google is user-centric meaning it focuses on the user problems to provide the best result for their queries. 

Most of the experts learned that what is good for the users is always good for their SEO. Being a website owner you must put yourself in the users’ shoes. By doing this you will know exactly what the users want from your website.

Content Optimization

If you want to rank ahead of the competitors you should regularly post optimized long-form content. Content having 2000 to 3000 words is ideal for ranking the web page. After finishing writing the long content, use the best blog writer app to make it error-free. The content should be informative because users need to see and know that you are an expert on the topic. 

The content layout is also important in engaging the users on the website. Contextual links within the content reduce the bounce rate of the website. It also passes the page authority between each other. Cornerstone’s strategy for the blog is the latest SEO trend one can follow to rank for the highly competitive keywords. 

Core Web Vitals 

Recent Google algorithm update mainly focuses on the page experience. Core web vitals are now officially the major ranking factor after this update. This ultimately pushes webmasters to provide a better page experience for the users. 

There are several performance metrics in the core web vitals:

  • Largest Contentful Paint (LCP)
  • First Input Delay (FID)
  • Cumulative Layout Shift (CLS)

Working and improving on these metrics will give users a better page experience which ultimately results in the search engine performance. 

Structured Data & Rich Snippets

Structured data helps Google understand the type of content on the pages. These rich snippets show in the search results which look more attractive and clickable. There are many types of structure data that google supports and with each passing year more and more schema markup is being supported. 

If you want to be ahead of your competitors then better use these schema markups. Always make sure to add the appropriate structured data on the web page.  


All website owners always need to stick with the fundamentals of SEO. One should always have an eye on the latest tools, technology, and SEO trends that will help in saving time, money, and effort. 

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