Instagram is an incredible social media platform that has the potential to provide remarkable advantages to its users. It is an excellent medium for individuals to connect to people worldwide, share their thoughts and talent, and make their name. Likewise, it helps brands reach an audience beyond local and geographical boundaries, attractively promote their brand, and reach their business goals.
Instagram has become an essential part of any business marketing plan. Brands and marketers utilize the platform to a great extent to express themselves and capture more audiences.
And to capture more benefit from the platform, many brands are actively opting to embed Instagram feed on website. Multiple tools like social media aggregators help brands in this process and offer added features that bring tremendous value to this strategy. And here is a list of some of the benefits that you can enjoy by opting to embed Instagram feed on website.
Top 4 Benefits of embedding Instagram Feed on Website
#1 Enhances the visual allure of the website
We are all well aware that Instagram has ample beautiful, vibrant, and attention-grabbing content. By opting to add them to your website, you can bring the same vibe to your website and improve the visual appeal of your website. Moreover, visual-based content from Instagram also enhances your website’s look and feel. After all, it is vital to have an impactful and impressive online presence in this internet age.
#2 Makes the website more engaging
People usually like to visit more engaging websites, as these websites sweeten their browsing experience. Instagram is the hub of content that can hold viewers for a long time and keep them hooked for a long time. And as you embed these contents on the website, it can hold your visitors for a long and keep them engaged.
#3 Lowers the bounce rate of your website
Continuing from the previous benefit, when you have engaging content on the website, your visitors will be entertained and would like to stay long on the website. And this reduces the bounce rate of the website. A reduced bounce rate is favorable for the business and the website, as it helps to get a better search engine ranking and improves brand reputation in the market.
#4 Provides a sneak into your Instagram presence
In this age of social media dominance, a strong Instagram presence can do wonders for the brand; it improves brand reputation and, at the same time, helps gain credibility. Hence it is essential more people get to know about your Instagram handle. So, what else can be a better place to advertise your Instagram profile than your website, right? You can opt to showcase content from your profile and allow a sneak into your Instagram account to your visitors, and if they like your content, they might follow you as well.
Summing It Up…
The benefits mentioned above are some of the significant benefits out of many. Embedding the Instagram Widget on the website has multiple benefits, and the list is long. To know about them and enjoy them, you need to adopt this strategy. So what is stopping you now? Embed Instagram feed on your website now, and achieve your business goals.