In this article, we will talk about advertising on Instagram in detail. Instagram is a very powerful social network especially in Nigeria. For this reason, it is a medium that advertisers cannot ignore. Instagram provides a great platform to tell visual stories through a variety of ad formats, and many advertisers have seen this channel achieve higher returns compared to other ad campaigns. Instagram has achieved a great acceleration to increase Instagram followers Nigeria, you can clearly see this from the graph below.
Instagram ads are a powerful tool to focus on the right people, at the right time, with the right message and images. In this article, you’ll learn everything you need to know to start an Instagram ad campaign.
What is an Instagram ad?
Instagram advertising is a marketing method to post sponsored content on the Instagram platform to reach a larger and more targeted audience. While there are many reasons a business or individual might decide to advertise, Instagram advertising often drives brands to attract attention, increase website traffic, generate new leads, and bring existing leads into the funnel.
Since Instagram is a visual platform, text ads don’t mean anything here. Instead, you need an image, set of images, or video (which can accompany text) to reach your audience with Instagram ads.
What’s the exciting part? Success of Instagram ads!
In March 2017, over 120 million users visited a website, received referrals, phoned or emailed via Instagram ads. According to Instagram, 60% of users say they’ve discovered new products on the platform, and 75% take action after being inspired by a post.
Is Instagram the right advertising medium for your business?
Who is Instagram’s audience? Is it only teenagers hanging out? Or does it appeal to the elderly population?
Unfortunately, Instagram isn’t the right medium for all marketers targeting an older demographic. At least right now Instagram caters to a younger audience. The largest percentage of users are aged 18-29 (55%), followed by the age group 30-49 (28%). Only 11% of Instagram users are aged 50-64, while only 4% are over 65. While there are more women than men on Instagram, the gender gap isn’t as big as it used to be.
Similar to many other social advertising platforms, Instagram offers granular control to target specific genders, age range, locations, interests, behaviors and more. You can even target a specific or similar audience. Thus, you can only show your ads directly to users in your lead list or a similar format. Apart from Advertisement, you can try Social service too for getting Instagram followers from Malaysia.
What advertisers need to do is use Facebook’s demographic data to deliver Instagram ads to the right audiences. This makes the Facebook tool invaluable to advertisers looking to target an audience; because Facebook already has an extensive history and extensive demographic targeting options.
How Much Does Instagram Advertising Cost?
This is a difficult question to answer as the costs are based on various factors and these factors are not shown to us by the platform. The calculation is based on CPC (cost-per-click) and CPM (cost-per-impression), and prices are based on Instagram’s ad auction. The cost of Instagram ads is affected by many factors, from your audience to your ad feedback.
Some advertisers point out that Instagram ads often have higher engagement, but this can increase costs.
Instagram ad costs are slightly higher than Facebook ads. On Instagram, advertisers control how their budgets are distributed. For example, you can choose between a daily budgets to limit the amount spent per day, or a lifetime budget that will keep your ads running for a long time until the budget runs out. Other ways to control your Instagram ad spend include setting your ad schedule (for example, you can specify specific times of the day you want your ads to run), setting your ad delivery method (there are three options: link clicks, impressions, and daily unique reach) , as well as setting the bid amount (manual vs. automatic) features are also available.
How Much Does Instagram Advertising Cost?
Determine Your Marketing Goal Before You Start Advertising on Instagram
Instagram ads work towards the following purposes:
- Brand awareness
- Reach
- Traffic (for clicks on your website or app store for your app)
- App installs
- Engagement (for streaming contract only)
- Video views
- Conversions (for conversions on your website or app)